In 5th grade Cara had a science project where she created a clay mask that form fitted to her face. The idea was you can put the makeup on the mask before bed, then in the morning you’d just smash it to your face and voila! makeup finished! She created it because she figured it afforded her two favorite things makeup & sleeping in. She said, “It didn’t really work:) but I never gave up on the idea to make makeup easier and more fun.” Even at 11 years old she could tell that there was a problem with the beauty industry. Instead of making women feel more beautiful she saw a tendency to make them feel more insecure, by convincing them they needed more and more products and more and more rules to abide by in order to meet the standard.
She wanted her blog and her products to be different. She wanted to help create an environment and makeup that celebrates every type of natural beauty, that shares simple and useful tips, and to create and share about staple products that can be used by every woman time and time again. Cara says, “I’m a face connoisseur. It’s almost distracting how much beauty I see in women all day long. Every face I work on inspires me because they each have such unique and stunning features. I’m honestly and truly baffled when they tell me about the flaws that bother them. My goal is to help them see the what I see.” Maskcara is a sisterhood where everyone is welcome! Maskcara Beauty was founded by Cara Brook, beauty blogger/makeup artist, in 2013 on the idea that makeup should be used to enhance the true beauty in a woman’s face, rather than covering it up. Our premier one of a kind IIID foundation enhances skin tone, camouflages blemishes and dark circles, sculpts features and creates the “perfect lighting” on your face all in one quick application. She created Maskcara to share her love of beauty. She believes that most women are twice as pretty as they give themselves credit for inside and out and she’s on a mission to change that.
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About meHi! I'm Haley and this is Haley Johnson Beauty. I was a total makeup newbie and am here to show that if I can do it, anyone can! I am a mom of two boys and with all the craziness that goes with it, I needed a makeup routine that was fast, easy and beautiful. I found everything I needed and more with Maskcara Beauty. Archives
March 2020
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